RE-BRAND KANGAROO POINT CLIFF

More than creating a nice logo

 

BRIEF

Environmental design

Produce a comprehensive visual identity system across a range of mediums using design principles, concepts and techniques. Construct a coherent visual solutions through diverse communication skills to respond to complex problems.

 

THE DESIGN PROCESS

Images can be enlarge

RESEARCH

Kangaroo Point Cliff park was designed by Nicole Voevodin - Cash in 2010, who describes her work as "akin to being in a room, because they bring people together to play, interact and relax."

Although the area is spacious, provides barbecue facilities with a stunning river view, it remains underused. Shade being one of the problems, on top of that riding is prohibited in the park and it is not ideal for ball games due to the scraggly lawn, therefore it can’t be catagorised as playground for kids and families.

Having said that, the area still has a lot of potential and the challenge is to re-brand it and show people there are so much more to Kangaroo Point Cliff Park.

*double click to enlarge

First idea
2nd idea
The composition of KPP logo
KPP logo structure
Third idea
Draft execution
Experiment logo composition
The problem
The opportunity
 

LOGO DEVELOPMENT

From a combination of pointy letter K P P  to a combination of K P P incorporated main character "Pointman".  

 

BRAND ANATOMY

workmark4
workmark5
workmark6
workmark7
 

BRAND EXPRESSION BOOK

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POSTER AND MERCHANDISE

 

SUPPORTING CHARACTERS

The cool beans

 

BROWSE MORE PROJECTS

Branding Zvina
Re-brand Kangaroo Point Cliff
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