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PACKAGING FOR INNOCENT

sub-brand concept for the popular juice range

Brief 

Packaging design

Using cardboard as the main material component, create a holistic and sustainable packaging solution for an existing brand. Address a marketing and community need. Examine the concepts of usability, utility and sustainability in relationship to design practice.

 

CONCEPT

Fruit and vegetable based soap

Fruit and vegetable have naturally beautiful scents, I suggest fruit and vegetable soap. Easy green juice, easy green soap! Make use of the residue.

 

RESEARCH

Market trend

The global market of organic personal care for instance is growing at an average rate of nearly 10%, and if this current rate of growth continues, market researcher Grand View Research predicts the market value will reach USD$15.98 billion by the year 2020.

THE UNMET MARKET

On supermarket shelf

In Brisbane, there are over 39 different kind of soaps, approx. 18 different brands on the supermarket shelf, but none of them is fruit and vegetable based, and none is 100% organic.

 
 

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PACKAGE

Soap operas

Packaging idea is to follow their philosophy of being sustainable, using recyclable and reusable materials.

 

Package with an open window to let customer see the soap as well as playing the meaning of it's a "Soap Operas". Package also has a second usage as a car paper air freshener.

PROCESS

The making of

 
 

PACKAGE DEVELOPMENT

Die cut

 

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POINT OF SALE

Promotional mock up

 

BROWSE MORE PROJECTS

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