PACKAGING FOR INNOCENT
sub-brand concept for the popular juice range
Using cardboard as the main material component, create a holistic and sustainable packaging solution for an existing brand. Address a marketing and community need. Examine the concepts of usability, utility and sustainability in relationship to design practice.
Fruit and vegetable based soap
Fruit and vegetable have naturally beautiful scents, I suggest fruit and vegetable soap. Easy green juice, easy green soap! Make use of the residue.
The global market of organic personal care for instance is growing at an average rate of nearly 10%, and if this current rate of growth continues, market researcher Grand View Research predicts the market value will reach USD$15.98 billion by the year 2020.
THE UNMET MARKET
On supermarket shelf
In Brisbane, there are over 39 different kind of soaps, approx. 18 different brands on the supermarket shelf, but none of them is fruit and vegetable based, and none is 100% organic.
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Packaging idea is to follow their philosophy of being sustainable, using recyclable and reusable materials.
Package with an open window to let customer see the soap as well as playing the meaning of it's a "Soap Operas". Package also has a second usage as a car paper air freshener.
The making of